Description
Course Description:
This course covers a variety of topics:
- The Spa Industry
- Understanding the Health and Beauty Market
- Benefits of Running and Being a Spa Owner
- How to Navigate the Economy as a Spa Owner
- Funding & Financial Projections
- How to Establish a Business Name and License
- What type of Spas to Establish
- Branding Stradagies
- Creating Spa Menu of Services
- Selecting Product Lines
- Staffing & Management Team
- Location & Facilities or Go Solo
- Choosing a Your Niche
- Spa Business Options
- A Business Plan
- Start-Up Expenses
- Choosing a Location
- Designing Your Layout
- Equipment and Supplies
- Spa Operations Systems
- Managing Your Team
- Retail Sales
- Booking Appointments
- How to Rebook Clients
- Maintain Customer Retention
- Handling Complaints
- Sales Goals and Budgeting
- Promotional Tools
- Marketing Strategy & Techniques
Participants are asked to bring: Note-taking supplies, and a great attitude!
Instructor: Nancy Simmons
Date: Sunday, March 22nd, 2025
Time: 3:00 pm to 6:00 pm
Location:
Cortiva Institute – Maitland Campus
2600 Lake Lucien Drive, Suite 140
Maitland, FL 32751
Phone: 407-261-0319